Helvetica

Helvetica

The Helvetica typeface is one of the most famous and popular in the world. It’s been used for every typographic project imaginable, not just because it is on virtually every computer. Helvetica is used mostly everywhere because it is clear to read and to communicate. In1956 started the font Helvetica in the small Swiss town of Munchenstein.

Edward Hoffmann, managing director of the Haas Type Foundry, commissioned Max Miedinger to draw a typeface that would unseat a popular family offered by one his company’s competitors. By the 1957, Miedinger produced a new sans serif typeface which was given the name “Neue Haas Grotesk”. In 1960 was licensed to a German foundary D stempel AG, and they renamed it Helvetica, a variation of Latin word Helvetica meaning Switzerland.

Helvetica is one of the most popular typeface that is used for logos and advertising like 3M, American Airlines, American Apparel, BMW, Jeep, JC Penney, Lufthansa, Microsoft, Mitsubishi Electric, Orange, Target, Toyota, Panasonic, Motorola, Kawasaki and Verizon Wireless. Apple has incorporated Helvetica in the iOS platform and the iPod device. Helvetica used by the Nasa for the type of the space shuttle orbiters.

References:

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•       Helvetica - Fonts.com. 2014. Helvetica - Fonts.com. [ONLINE] Available at: http://www.fonts.com/font/linotype/helvetica. [Accessed 29 December 2014].

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•        Everything About Helvetica Font. 2014. Everything About Helvetica Font. [ONLINE] Available at: http://slodive.com/web-development/helvetica-font/. [Accessed 29 December 2014]