Conceptual image

Conceptual image

Conceptual image began after the 2^nd world war and was popular in Poland Germany, the U.S and Italy. Technology enabled the photograph to end the golden age of illustration, however a new trend in illustration emerged. After the 50’s photography stole illustration’s traditional function, the creation of narrative and descriptive images, new approaches to illustration emerged. The most significant emerging students were: Seymour Chwast, Milton Glaser, Reynolds Ruffins and Edward Sorel. They shared a lot of Studio-Form the push pin studio emerged. In the 1960’s developments has been made, the design was denominated by the International style but designers looked at alternatives. Some designers went against the international style. Designers were combining imagery in popular culture and making comic books and they combining cubism and Surrealism. At this time there where a lot of protests like the civil rights movements, woman’s movements, Environmentalism and Vietnam war that made the use of posters. Music also made use of graphic design, to produce magazines and album covers.

Milton Glaser:

Milton Glaser is a designer and an illustrator. His work has taken the form of many vessels, including Pushpin studios, New York magazine and Milton, Inc. He was a founding member of all three organizations. Each of which has significally contributed to the development of the design and advertising professions. Glaser produced witty and eclectic designs, inspired by Picasso’s Aquatints and Art Nouveau sources. The graphic mark for “I love New York” is the most copied mark in the world.

Seymour Chwast:

Seymour Chwast is a designer, illustrator and art director. Together with Milton Glaser and Edward Sorel he founded push pin studios in 1954. Chwast was inspired by naïve primitive imagery found in children’s art comic book Seyomour Chwast appreciated and reapplied past styles and forms in Graphic design. He loved Victorian Figurative and letter forms. Chwast was more interested in adapting, integrating and making it contemporary. Chwast wrote and illustrated children’s books and other publications.

Some influences from Conceptual image:

References:

•         The American Conceptual Image. 2014. The American Conceptual Image. [ONLINE] Available at: http://www.csun.edu/~pjd77408/DrD/Art461/LecturesAll/Lectures/PublicationDesign/postmodernTime/ConceptualImage.html. [Accessed 30 December 2014].