Graphic Designers of today

Graphic designer of today:

Paula Scher:

Paula Scher is an American graphic designer and illustrator who is a principal at Pentagram. In 1970 she began designing for the music business. Much of her work was for the theatre or dance or other forms of popular culture. After CBS records she worked for a seven years with Terry Koppel, a magazine designer. Paula Scher is known for the identities/logos like citi,

windows 8, highline park and many more. Paula Scher produce environmental design like the new jersey performing arts center and the first endeavour school. Paula Scher has some work that looks like Dada for example this poster:

 Some movements that Paula Scher is inspired from Constructivism, Futurism and Dada. She is also inspired from Seymour Chwast and pushpin studios. She joined Pentagram in 1991 where she designed corporate identity and environmental graphics.

Stefan Sagmeister:

Stefan Segmeister is a graphic designer that he began his career at the age of 15. Segmeister is known for upsetting norms, he tricks the senses through design, typography, environmental art, conceptual exhibitions and lately video. His designs are rooted in disorienting images and self-defining aphorisms.

In 1985 Sagmaister went to study at Pratt Institute in New York. Tibor Kalman, of M&Co was the most influential person of Stefan Sagmeister’s design life. In the 90’s he began to design for musical heroes like Mick Jagger, Lou Reed, David Byrne, Jay-Z and a lot more. He used printing and packaging tricks that involved laser-cuts, die-cuts, model building and more. One of the clients that Sagmeister worked for are Rolling Stones – CD cover Bridges to Babylon.

Stefan Sagmeister and Paula Scher are two of the graphic designers that are still active till today and I think that they will be very significant  in history because of their originality.

 References:

 AIGA | Paula Scher . 2015. AIGA | Paula Scher . [ONLINE] Available at:http://www.aiga.org/medalist-paulascher/. [Accessed 28 January 2015].

paula scher interview. 2015. paula scher interview. [ONLINE] Available at:http://www.designboom.com/design/paula-scher-interview/. [Accessed 28 January 2015].

 AIGA | Stefan Sagmeister . 2015. AIGA | Stefan Sagmeister . [ONLINE] Available at: http://www.aiga.org/medalist-stefan-sagmeister/. [Accessed 28 January 2015].