Futurism

Futurism

Futurism developed in Italy in the early 20^th Century. Futurist were all practiced in other mediums like painting, ceramics, sculpture, graphic design, interior design, theatre film, literature, music and architecture. Much of the ideas were generated through writing and several manifestos of futurism were published. Futurism influenced many modern art movements of the 20^th Century which in turn influenced the development of graphic design. Some characteristics of futurism are simultaneously dynamic, lines of force, repeated motifs, inclusion of typographical elements and collage. In 1909 technology and dynamic aspects of modern life rejected harmony and order and expressed speed and movement in their works/paintings.

Marinetti

The modern visual communication was born by Marinetti. He published the sound poem Zang Tumb Tuuum in 1912. Mrinetti’s typographical innovations, within the parameters of graphic design, introduced a powerful technique for representation of the clamorous hum-drum of modern life, which used expressive typography with poetic impressions to illustrate the repetition of the drumbeat of war. He dubbed his

technique “multilinear lyricism”, which with great ingenuity and visual imagination composed the type of varying sizes into split columns, horizontal and vertical elements, integrated at right angles to each other, with fragmented words into letters which amplified the onomatopoeic effect.

Some posters of today that were inspired from Futurism:

 References:

Futurism : Design Is History. 2015. Futurism : Design Is History. [ONLINE] Available at: http://www.designishistory.com/1850/futurism/. [Accessed 29 January 2015].

A History of Graphic Design: Chapter 44; The Italian Futurist Visual Design. 2015. A History of Graphic Design: Chapter 44; The Italian Futurist Visual Design. [ONLINE] Available at: http://guity-novin.blogspot.com/2011/08/chapter-44-italian-futurist-visual.html. [Accessed 29 January 2015].